Konduskar Travels – Case Study
Konduskar Travels is a leading Private Bus travel provider in Maharashtra, India. With almost 80% of their customer service enquires generating from Social Media they wanted to have a Social Media Specialist manage their social presence on Facebook and Instagram. After analyzing their account we realized the following
1) Inspite of being a customer oriented private bus travel provider their customer rating on social channels was low at 2 Stars.
2) Their premium bus service and loyalty program benefits were known only to their regular customers
3) Launch of new routes was not being pushed through social media thus losing customers to competitors
What we did to build their social media marketing strategy
This resulted into
Page Likes increased organically through news feed.
Page likes organically increased from 850 to 1383 within a period of 2 months
Post reach increased organically
The management was so happy that we are now managing Social Media for all their businesses.
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